Don't be shy! Pick up the phone and call the good folks over at
NeatoShop a call at 877-632-8370 (or 1-661-298-1206 if you're outside
of the United States). They power the Boing Boing Store and will be happy to help you.
It was science fiction writer Arthur C. Clarke who said that any sufficiently advanced technology is indistinguishable from magic. But if you have to choose between science and magic, your best bet is to choose magic because magicians usually know what they're doing. ;)